AXENTIS Case Study in Website Performance

Huge Increase in Leads from Website Redesign

Cleveland, Ohio

AXENTIS, a governance, risk and compliance software developer and software as a service provider.

Industry: Software & Technology

Objective: Launch website in five weeks from start to finish; Improve messaging effectiveness on the web. Idea Engine did not know it at the time, but AXENTIS was looking to improve its positioning to secure greater market share for a buyout.

SyncShow Interactive Solutions: Corporate website, competitor research and analysis, search engine optimization, search engine marketing, naming.

Results: Lead generation increased five months after website launch

When measuring key performance indicators of website visitor behavior, such as visitors, page views, time on site, and pages per visit, AXENTIS experienced:

40% of all pipeline prospects had been classified as a new business opportunity from the website

48% of the pipeline used the website throughout the sales process

Return on investment within six months and was successfully sold to Wolters Kluwer, a $6 billion global corporation

Beauty is in the details. And we take inspiration from so many of the details around us. Whether browsing new and trendy websites, reading trade journals, feeling the texture of some awesome paper – or just enjoying the interior design in our offices – all of us at IdeaEngine soak in the pleasure that beautiful design offers. And we promise to bring that same design aesthetic and meticulousness to your work!

Huge Increase in Leads from Website Redesign

Results: Lead generation increased five months after website launch

40% of all pipeline prospects had been classified as a new business opportunity from the website

48% of the pipeline used the website throughout the sales process

Return on investment within six months and was successfully sold to Wolters Kluwer, a $6 billion global corporation

Speak to a Consultant