Hovertech International: Corporate Branding and Web Technologies Case Study

World-Class Branding for International Medical Device Company

Bethlehem, Pennsylvania

HoverTech International is the world leader in air-assisted safe patient handling. HTI manufactures patient transfer, repositioning, and handling products that reduce caregiver injury, while increasing patient comfort and safety.

Industry: Healthcare

Objective: Improve market awareness and brand name recognition. Enhance corporate communications and product branding for increased customer loyalty and perception.

SyncShow Interactive solutions: Corporate website, corporate logo and stationery, brand strategy, product and sales videos, social media, custom web-based sales tools, print collateral, trade show booth design, product branding.

Results: Huge traffic increases one year after website launch and new brand image

When measuring key performance indicators of website visitor behavior, such as visitors, page views, time on site, and pages per visit, HoverTech experienced:

Google first page #2, #3 & #4 ranking

23% increase in visitor traffic

Average time on site increased by 200%

Average page views increased by 400%

HTI First Page Google Ranking by IdeaEngine

Beauty is in the details. And we take inspiration from so many of the details around us. Whether browsing new and trendy websites, reading trade journals, feeling the texture of some awesome paper – or just enjoying the interior design in our offices – all of us at IdeaEngine soak in the pleasure that beautiful design offers. And we promise to bring that same design aesthetic and meticulousness to your work!