SEM is the Online Version of Traditional Advertising: Paid Search, Advertising, and Paid Placement.
SEM – or Search Engine Marketing – is often considered the online equivalent to a paid ad. But it goes much further than that and can take on many forms. Whether it be pay-per-click programs such as Google AdWords or Yahoo Advertising (samples of which are shown below), a banner advertising campaign, or mobile marketing, opportunities for attracting visitors abound in SEM.
The key, however, is to make sure the selected programs make sense for your offering, your customers' online habits, and your budget. IdeaEngine will analyze all of these factors carefully and thoroughly, and will recommend only what brings you the most return on your investment.
How To Ensure Your Website Marketing Strategy Is A Metrics Success
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Some of Idea Engine's Outstanding SEM Offerings Include:
- Comprehensive targeted keyword search and selection.
- Design and build campaigns for both Search and Content Network advertising.
- Implementation of effective budget and bidding strategies.
- Geographical targeting (local marketing).
- Lead generation and conversion tracking.
- Ad copy refinement to maximize conversions.
- Landing page optimization to elicit desired action from visitor.
- Ad copy refinement for maximum results.
- A/B and multivariate testing.
