Every time you log into SyncShow™ it gives your sales team a list of sales leads they can follow up on. This includes:

• Who filled out any form on your website.
• Which companies visited your website.
• When they visited your website.
• What click order each visitor used to navigate through your site.

This can be useful in that final sales conversion cycle where you need to determine if a potential customer is close to purchasing.

With efficient development standards, more time and cost savings are passed on to you. SyncShow™ is built using MVC (Model View Controller) patterns, which is a must in modern web development. Some technology enthusiasts would argue that SyncShow™ follows more closely to a MVP (Model View Presenter) pattern. Both patterns are proven for reliability and scalability as an industry wide standard design.

What does this all mean to you? This allows a team – not just a single programmer – to rapidly develop your website, ultimately saving your organization large costs. The tandem approach is a thing of the past. SyncShow™ allows up to four synchronous teams to work on your site at the exact same time, giving you more control over quality and implementation and creating a web 2.0 environment. These teams include:

• Team 1: Developers to manage the core business logic (IdeaEngine).
• Team 2: Designers to implement the skin layer (look and feel).
• Team 3: Developers to implement the modules specific to your website (features and functions).
• Team 4: Content developers, subject matter experts, and editors to load all the content and the site’s hierarchy into the website while the other three teams are assembling their pieces.

Your business changes, your needs change, and the messaging to your customer changes. You shouldn't have to rebuild your website each time this happens. With SyncShow™, you won't.  Instead, you are looking at a long-term investment that will pay for itself, over and over again.

Using SyncShow™ means you will never need to build your website ground up again! In SyncShow™ your website's design has nothing to do with the content or any of the technology that drives the site. This means you can re-invent yourself over and over again just by swapping out the design. This includes the look and feel, branding, navigation, and how features and functions are laid out on the page. This is a huge cost savings because all of those features and functions that you  invested in – along with the backbone and content – are preserved and untouched. Things like the website's search capabilities, customer login areas, and ecommerce features would not have to be rebuilt just to change they way your website flows and appears. This is the same for scalability. If you are adding new logic, features, and functions, the design of your website does not need to be altered, nor does the content you spent so much time writing and optimizing.

Once your website is running on the SyncShow™ platform, you will only need to call upon one of the four teams listed above. Team four has the ability to add new content and web pages to your site along with new navigation areas. Team three will add new features and functionality as your business grows and has more web-based needs. If your organization is going through a branding overhaul, team two can change your design. Team one handles SyncShow™’s behind-the-scenes logic, including the integrity of the overall system, its security, and more.

There are many great CMS systems on the market today. But, the more power a CMS gives you to add content to your site, the more at-risk you are of losing SEO and SEM rankings within search engines.

Why would changing the content have a positive or negative effect on your overall sales and growth? A search engine organizes the words in each paragraph on your website and ranks each word based on what it determines as important. Now, imagine if your website were indexed by a search engine and the sales were flowing in. But then someone edits a page and removes a key paragraph – the one that was bringing you the leads. The search engine removes your listing because the content it indexed is no longer there, and it now determines you irrelevant. Next thing you know, your sales plummet – and all because of the power your CMS gave you!

Unless your team has an extensive marketing background and they are actively using tools such as Google Analytics or Omniture, chances are your online strategy and sales leads will come and go for no particular reason you can discern.

SyncShow™ changes this by connecting directly into Google’s database. It uses this information to determine exactly what is important about the website and what is not from a search engine's perspective. It then provides that information in clear, actionable text to your website editors. In essence, as your editors add and modify content, SyncShow™ guides them to remove the bad content that causes low rankings and add content that causes more potential customers to visit your website. The more you use SyncShow™ and follow its Site Adviser, the more success you will find with your online marketing strategies.

Do you want your internal employees focusing their time and energy on learning the tricks of SEO and SEM? Wouldn’t it make more sense for them to learn and grow the core competencies of your business? With SyncShow™ you do not need to know SEO and SEM to manage a successful marketing campaign that brings sales leads to your doorstep. You simply need to follow all of the suggestions that SyncShow™ provides in order to achieve 100% optimization. Toss the analytics charts, stop deciphering, and save money by putting your employees to work on things that make a difference for your organization!